Swiss Watchmaking Excellence Since 1915

Our journey began in a modest factory in Zurich, Switzerland, where we spent decades crafting timepieces for some of the world’s leading Swiss watch brands. Over the years, we saw how true craftsmanship was often hidden behind inflated prices and complex distribution channels. Motivated by a deep respect for tradition and a desire to do things differently, we made a bold move — to create our own brand. By cutting out the middlemen and embracing a direct-to-customer model, we set out to make exceptional Swiss watchmaking accessible to more people. Each of our timepieces reflects over a century of expertise, precision, and dedication to detail. From design to final assembly, we honor the values that made Swiss watches legendary. Today, our watches are proudly worn across Europe, the United States, and Asia — proof that timeless quality never goes out of style.

Brand Concept

Zivanche, with years of jewelry-making craftsmanship, embraces modern aesthetics as its design foundation. As a young luxury brand, Zivanche has remained true to its original commitment to artisanal excellence, continuously striving for perfection in craftsmanship. Since its founding, the brand has established a strong presence in the global watch market and has garnered widespread acclaim in the high-end timepiece sector. Over the years, Zivanche has successfully earned the trust of discerning consumers—upholding a relentless spirit of innovation, promoting traditional Chinese culture, and consistently delivering the superior service quality expected from a premium watchmaker.

Brand Culture

The Zivanche brand uses English elements and maple leaves as the inspiration for its brand logo. Each watch design draws closely from Zivanche’s unique history, making every timepiece a meaningful expression of the brand's journey. The minimalist logo has become a memorable symbol, deeply rooted in the hearts of its audience. Zivanche’s jewelry products, created with the same dedication to craftsmanship, seamlessly blend jewelry design with horology—resulting in modern, aesthetically refined creations that embody the spirit of the Zivanche brand.