Swiss Watchmaker Since 1915

We began in a small factory in Zurich, Switzerland, where we spent years manufacturing for top Swiss watch brands. Over time, we witnessed how true quality was being sold at heavily marked-up prices. Driven by a passion for craftsmanship and fairness, we made the bold decision to launch our own brand. We moved away from the traditional model, cutting out the middlemen and putting customers first. Our goal was simple: deliver premium, Swiss-level craftsmanship at an honest price. Every detail in our watches reflects the expertise we’ve honed over decades. Today, we’re proud to offer our timepieces across Europe, the US, and Asia.